Efforts to Change a Brand's Focus to Target New Markets

question 47

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called

• A)co-branding.
• B)brand extraction.
• C)brand collusion.
• D)brand repositioning.
• E)brand dilution.

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Definitions:

Receiver's Perspective

Considering the point of view and understanding of the person who receives the communication.

Feedback

Information given to someone about their performance or work, intended to guide future improvements.

Nonverbal Responses

Reactions or feedback communicated without using spoken words, such as gestures, facial expressions, or physical movements.

Communication Process

The exchange of information and messages between individuals through verbal or nonverbal means.