When a Company Launches a New Product with an Existing

question 53

Multiple Choice

When a company launches a new product with an existing brand name this is known as

• A) a brand extension.
• B) a line extension.
• C) a multi-brand.
• D) a new brand.
• E) co-branding.

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Definitions:

Conditional Probability

The probability that one event will occur on condition that another event occurs.

Six-Sided Dice

A cube-shaped object used in many games, which contains six faces numbered from 1 to 6, each face showing a different number of dots representing numbers.

Intuitive Judgment

The process of making decisions or reaching conclusions based on feelings and instincts rather than explicit reasoning.

Publishers Clearing House

A direct marketing company known for its magazine subscriptions and sweepstakes.