Though Most Universities Are Nonprofit Organizations, They Are Engaged in Marketing

question 140

Essay

Though most universities are nonprofit organizations, they are engaged in marketing strategy choices, just like businesses. For example, universities must decide if they should increase or decrease product mix breadth or increase or decrease product line depth. Using your university, describe a real or plausible example of each of these four potential changes.

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Definitions:

Intentionally

An action done with purpose or deliberate intent, often implying a level of planning or forethought.

Ethical Standards

Guidelines or principles designed to govern behavior and decision-making in accordance with moral values and norms.

Truth Telling

The act of conveying information or facts in an honest and transparent manner.

Negotiating Process

The negotiating process entails the series of steps and interactions between parties attempting to reach an agreement or settle a dispute.