Simon Is a Personal Electronics Salesperson for a Major Retail

question 127

True/False

Simon is a personal electronics salesperson for a major retail chain. When he makes recommendations to customers to help them select the product that will best meet their needs, Simon is providing information utility.

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Definitions:

Racial Groups

Categories of people who are identified or classify themselves based on physical characteristics, ancestry, or social identity.

Advertisers

Entities that promote products, services, or ideas to potential consumers through various media channels.

Demographic Profile

A statistical representation of the characteristics of a population, such as age, gender, income, and education levels.

Middle-Class Consumers

Refer to individuals within the socio-economic grouping characterized by moderate income levels, who are often targeted by marketers for their purchasing power.