Examlex
Rack jobbers sell goods on consignment, splitting the profits from their sales with a retailer.
Market Penetration
A measure and strategy of the amount by which a product or service is recognized and bought by customers in a particular market.
Product Development
The process of creating, designing, and introducing new products or improving existing ones to meet consumer needs and market demands.
Market Development
A growth strategy that identifies and develops new market segments for current products, including geographic expansion or targeting new segments.
Diversification
A strategy in business and investment to spread risks and opportunities across different markets, products, or investments.
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