Direct Marketing Involves Having a Salesperson Visit the Customer's Home

question 87

True/False

Direct marketing involves having a salesperson visit the customer's home or place of business.

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Definitions:

Self-Serving Bias

A cognitive bias that causes individuals to see their successes as based on internal factors while attributing failures to external factors.

False Consensus Effect

The tendency to overestimate how much other people share our beliefs, attitudes, and behaviors.

Stanley Milgram

A psychologist best known for his groundbreaking studies on obedience, demonstrating people's willingness to follow authority figures' orders, even to the extent of harming others.

Obedience

The act of following the directions or commands of a person in authority.