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Having Just Finalized Its New Tablet Design, Epic Electronics's Marketing

question 155

Multiple Choice

Having just finalized its new tablet design, Epic Electronics's marketing team plans to begin a rollout with ________ to only one traditional retailer for the first two months. This strategy will give consumers the perception of the product's stand-out personality and increase demand. Epic will continue with ________ for the next four months, where it plans to distribute to three other retailers, as well. For the last six months of the year, it will initiate distribution agreements with discount retailers and online retailers, and any other electronics store that wants to carry it. The marketing team is confident that the tablet will cycle through the first three stages of its product life cycle quickly. As the tablet reaches maturity during the second half of its first year in the market, it is good strategy to proceed with ________, as described above.

Definitions:

MS Excel 2007

A version of Microsoft Excel, a spreadsheet program, released in 2006 that introduced the Ribbon interface and xlsb file format.

MS Excel 2008

A version of Microsoft Excel, a spreadsheet software, released in 2008 with features for calculation, graphing tools, pivot tables, and a macro programming language.

Template

A pre-designed layout or structure used as a starting point for creating documents, presentations, or projects, to ensure consistency and efficiency.

Standard Design Features

Common or typical characteristics, specifications, or elements incorporated into a design to meet minimum requirements or norms.