Which of the Following Statements Identifies a Key Advantage of Direct

question 257

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing?

• A) Direct marketing enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) Direct marketing allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) Direct marketing is popular with consumers because it is so convenient to shop from home or work.
• D) Direct marketing creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

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