Consumer Research Indicates That the Public Is Very Concerned About

question 178

Multiple Choice

Consumer research indicates that the public is very concerned about underage drinking. In response, Texas Brewing Company has created a website providing parents with information to help avoid underage drinking in their families. The firm also provides materials to retailers to help train their employees to avoid sales to minors. Publicizing these efforts:

• A) will likely backfire, since few people will believe a beer company would seriously support a program that would reduce their sales.
• B) represents a key step in a good public relations program.
• C) illustrates a push strategy applied to public relations.
• D) would distract the firm from its primary mission of selling beer to adults.

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Definitions:

Thirteenth Amendment

An amendment to the United States Constitution, ratified in 1865, that abolished slavery and involuntary servitude, except as punishment for a crime.

Constitutional Amendment

A modification or change to a constitution, which in the United States requires a specific and rigorous process involving both Congress and the states.

Abolished Slavery

The action or legal process of formally ending the practice or institution of slavery, where individuals are owned by others as property.

Freed Slaves

Individuals who were emancipated from slavery, often after legal acts or at the conclusion of conflicts such as the Civil War.