Which of the Following Statements Identifies a Key Advantage of Direct

question 418

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

• A) enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) is popular with consumers because it is so convenient to shop from home or work.
• D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

---

Definitions:

NSF Check

A check that cannot be processed due to insufficient funds in the account of the issuer.

Internal Control

Processes and procedures implemented by a company to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.

Cash Shortages

Situations where the actual cash on hand is less than the expected amount, usually as a result of errors or theft.

Cash Deposit Slip

A document prepared by a depositor when making a deposit into a bank account, enumerating the cash and/or checks being deposited.