The First Step in Creating a Promotional Campaign Is to Define

question 187

True/False

The first step in creating a promotional campaign is to define the objectives for each element of the marketing mix.

---

Definitions:

Gateways

Entry or access points that enable transition or progress from one state or condition to another.

Functional Specialization

The practice of organizing a workforce where each member or department focuses on a specific set of tasks or expertise, promoting efficiency.

Divisional Departmentation

An organizational structure where divisions are formed based on products, services, markets, or geographic locations.

Matrix Departmentation

Is a combination of functional and divisional patterns wherein an individual is assigned to more than one type of unit.