The Strategy of Directing Advertising and Sales Promotion Toward Consumers

question 171

Multiple Choice

The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

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Definitions:

Physiological

Pertaining to the branch of biology that deals with the normal functions of living organisms and their parts, including the physical and chemical processes involved.

Self-Actualisation

The achievement of realizing one's abilities and potential, viewed as an innate motivation or necessity in all individuals.

Deficit Principle

A concept indicating that the less frequently a reward is available or the less a need is satisfied, the more value or desirability that reward or satisfaction of the need has.

Self-Actualisation Needs

The highest level in Maslow's hierarchy of needs, representing the fulfillment of one's potential and the realization of one's abilities and talents.