Xer-Wise Markets and Promotes Its Products to Consumers Online

question 67

Multiple Choice

Xer-Wise markets and promotes its products to consumers online. Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet. They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster on Facebook. They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website. If they adopt these strategies, Tom and Melody would be utilizing

• A) secondary marketing.
• B) viral marketing.
• C) unified marketing.
• D) extended reach marketing.

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Definitions:

BBC

The British Broadcasting Corporation, a public service broadcaster in the United Kingdom known for providing comprehensive news, entertainment, and educational programming.

Early 1700s

The period in the 18th century, often referred to as the early part of the century, spanning from 1700 to around 1750, marked by significant historical, cultural, and scientific developments.

Early 1800s

Refers to the period from the start of the 19th century to approximately 1830, characterized by various significant historical, technological, and cultural developments.

Lobbying

Organization-to-government communications involving direct contact with politicians and government rule makers to provide a point of view.