Xer-Wise Markets and Promotes Its Products to Consumers Online

question 67

Multiple Choice

Xer-Wise markets and promotes its products to consumers online. Melody and Tom are considering a more aggressive approach to generate enthusiasm for the MuscleMaster over the Internet. They have discussed offering young adults free T-shirts and special discounts on Xer-Wise equipment if they will agree to hype the benefits of the MuscleMaster on Facebook. They are even considering setting up a program in which customers get commissions for directing friends to the Xer-Wise website. If they adopt these strategies, Tom and Melody would be utilizing

• A) secondary marketing.
• B) viral marketing.
• C) unified marketing.
• D) extended reach marketing.

---

Definitions:

Informal Economy

Economic activities that are not regulated by the government and often operate outside of official labor market regulations or business practices.

Minimum Wage

The lowest legal amount that an employer is allowed to pay their workers.

Culture

encompasses the beliefs, practices, arts, laws, customs, capabilities, and habits of the people in these societies, shaping their worldview and lifestyle.

Consumer-culture Landmarks

Symbols or icons that are widely recognized within a consumer society, representing key aspects of consumption and consumer identity.