Caroline Has Developed a New Advertising Message for One of Her

question 25

True/False

Caroline has developed a new advertising message for one of her firm's new products. She has sent copies of the ad to all of the salespeople in the firm and asked them to stress the benefits mentioned in the ad when they call on their customers. Finally, the ad includes a free sample coupon to encourage people to try this new product. She is attempting to create one positive, unified brand image for the new product. Caroline is practicing brand communication.

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Definitions:

Status Structure

The set of authority and task relations among a group’s members.

Task Relations

The dynamics and interactions between tasks within a workflow or project.

Authority

signifies the legitimate power or right given to an individual or body to make decisions, command resources, and enforce obedience.

Performing Stage

A phase in group development where members effectively work together and achieve high levels of task performance and cooperation.