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Steve is a salesperson for a firm that markets products in a B2B market. His wife, Fran, is a salesperson for a retail store selling top-quality electronics goods. While Steve is likely to be successful using follow-up after the sale, Fran should avoid this approach.
Trade Restrictions
Measures imposed by governments to limit or control international trade, such as tariffs, quotas, and embargoes.
Retaliation
Actions taken in response to an offense or wrongdoing, often seen in international trade policies as countermeasures to tariffs.
Trade War
A situation where countries impose tariffs or other trade barriers against each other in response to disputes, which can lead to decreased international trade.
Consumer Surplus
The difference between the maximum price a consumer is willing to pay for a good or service and the actual price they pay.
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