Which of the Following Helps Explain the Popularity of Infomercials

question 114

Multiple Choice

Which of the following helps explain the popularity of infomercials?

• A) interactive nature of the presentation
• B) ability to clearly demonstrate the product's benefits
• C) use of an inexperienced salesperson who is believable
• D) impact of favorable government testimonials on potential buyers

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Definitions:

Elasticity of Demand

An indicator quantifying the impact of price movements on demand for a good.

Elasticity Coefficient

A measure of how much the quantity demanded or supplied of a good responds to a change in price, income, or another economic factor.

Resource Demand

The desire and ability of producers to acquire resources at various prices, which are necessary for production of goods and services.

Labor Cost

The total expense incurred by employers for wages, salaries, and benefits paid to their employees.