Protectors' Insurance Wants to Build Strong Relationships with Its Customers

question 102

Multiple Choice

Protectors' Insurance wants to build strong relationships with its customers and is looking to create a more interactive approach to advertising. Which of the following represents the preferred advertising medium to achieve their goal?

• A) online
• B) radio
• C) television
• D) newspapers

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Definitions:

Evaluating Performance

The process of assessing and reviewing the productivity, effectiveness, and efficiency of an individual, group, or entity, often in a business context.

Recurring Basis

A consistent and ongoing manner of operation or occurrence, typically referring to events or processes that happen at regular intervals.

Service Enterprises

Businesses that provide intangible products or services to customers, rather than selling physical goods.

Anticipated Services

Services that are expected to be provided in the future as part of a business agreement or contract.