Identify the Advantages and Disadvantages of Newspapers and Television as Media

question 160

Essay

Identify the advantages and disadvantages of newspapers and television as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?

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Definitions:

Depositions

The sworn, out-of-court oral testimonies of witnesses recorded for later use in court proceedings and discovery processes.

Counterclaim

A claim made by a defendant in a civil lawsuit against the plaintiff. In effect, a counterclaiming defendant is suing the plaintiff.

Liable

Being legally responsible for something, especially in terms of being subject to legal action or obligation to provide compensation.

Default Judgement

A judgment entered by a court for the plaintiff when the defendant fails to respond to a legal action.