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It Is Important to Design Promotional Efforts Specifically for Individual

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It is important to design promotional efforts specifically for individual countries or cultures, and also with great care-at risk of a brand not appealing to the targeted market. For example, a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.


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Singapore

An island city-state off southern Malaysia, known for its global financial center, multicultural population, and strong economy.

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