Examlex
Internal sales promotion programs are targeted to reach the firm's internal auditors as well as external customers.
Marginal Utility
The additional satisfaction or utility a consumer receives from consuming one additional unit of a good or service.
Consumer Equilibrium
occurs when a consumer has allocated their resources in such a way that maximizes their utility, given their budget constraint.
Unit Price
The cost per unit of a product, allowing consumers to compare the value of similar items sold in different quantities or volumes.
Marginal Utility
The augmented joy or usefulness a shopper obtains by buying an extra unit of a commodity or service.
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