Interactive Promotion

question 21

Multiple Choice

Interactive promotion

• A) attempts to create a dialogue between buyers and sellers.
• B) transforms the approach from "working with" to "promoting to" customers.
• C) fails to build long-term relationships with customers.
• D) is an increasingly important element of the personal selling mix.

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Definitions:

Swords

Swords are bladed weapons used historically and today for ceremonial, martial, or symbolic purposes, characterized by long blades for slashing or thrusting.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the quantity of output produced.

AFC

Average Fixed Cost, which is the fixed costs of production divided by the quantity of output produced; a measure of economies of scale.

AVC

Average Variable Cost is the per-unit variable cost of production, which changes with the level of output.