Interactive Promotion

question 21

Multiple Choice

Interactive promotion

• A) attempts to create a dialogue between buyers and sellers.
• B) transforms the approach from "working with" to "promoting to" customers.
• C) fails to build long-term relationships with customers.
• D) is an increasingly important element of the personal selling mix.

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Definitions:

Professional Presence

The projection of confidence, competency, and credibility in workplace behavior and appearance.

Apparel

Clothing, considered collectively, especially as items worn on the body.

Professional Presence

The projection of confidence, competence, and credibility in a business or professional setting.

Personal Brand

The unique combination of skills, experiences, and personality that one represents to the world.