One Way to See That Publicity Is Handled Well by the Media

question 53

Multiple Choice

One way to see that publicity is handled well by the media is to

• A) pay for it.
• B) establish a friendly relationship with media representatives.
• C) write good press releases that attract attention.
• D) ask for the best location or time in the medium under consideration.

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Definitions:

Matrix Structure

An organizational structure that combines two or more types of structures, typically project-based and functional, to leverage the benefits of both.