One Way to See That Publicity Is Handled Well by the Media

question 53

Multiple Choice

One way to see that publicity is handled well by the media is to

• A) pay for it.
• B) establish a friendly relationship with media representatives.
• C) write good press releases that attract attention.
• D) ask for the best location or time in the medium under consideration.

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Definitions:

Fearless

Lacking fear, bold or brave in the face of potential danger or pain.

Remorse

A deep regret or guilt for a wrong committed.

Antisocial Personality

A disorder characterized by a long-term pattern of disregard for, or violation of, the rights of others.

Irresponsible

Showing a lack of care for the consequences of one's actions, often leading to harm or risk for oneself or others.