Lyla Faces the Challenge of Developing the Promotion Mix for a New

question 257

Multiple Choice

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. What should Lyla consider?

• A) publicity to help create a positive image for her firm and its products
• B) extensive use of persuasive advertising
• C) emphasizing personal selling rather than public relations
• D) changing jobs because this situation is hopeless

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Definitions:

FR-1

A fixed-ratio 1 schedule in operant conditioning, where reinforcement is given after every correct response.

Punishing Stimulus

A stimulus that reduces the likelihood of the behavior occurring again by introducing a negative consequence or outcome.

Ineffective

Not producing the desired outcome or effect.

Tantrum Behavior

A form of emotional outburst, often observed in children, characterized by yelling, crying, or physically lashing out.