At a Recent Baseball Tournament, a Local Beer Distributor Gave

question 215

Multiple Choice

At a recent baseball tournament, a local beer distributor gave free mugs to all adults with a paid admission. What is this an example of?

• A) market segmentation
• B) sampling
• C) publicity
• D) sales promotion

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Definitions:

Marginal Revenue

The increase in revenue that results from the sale of one additional unit of output.

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and differentiated competition.

Excess Capacity

The failure to produce enough to minimize average total cost; characteristic of monopolistically competitive firms.

Average Total Cost

The total cost of production (fixed plus variable costs) divided by the total quantity produced.