Companies That Adopt a Pull Strategy Target Their Promotional Efforts

question 169

Multiple Choice

Companies that adopt a pull strategy target their promotional efforts toward

• A) consumers.
• B) retailers.
• C) wholesalers.
• D) manufacturers.

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Definitions:

Variable Manufacturing Overhead

Costs of manufacturing that vary directly with the level of production, aside from direct labor and materials.

Fixed Manufacturing Overhead

Indirect production costs that remain constant regardless of the volume of production, such as factory rent and salaries of managers.

Direct Labour

The labor costs directly attributable to the production of goods or services, typically wages paid to workers who are directly involved in manufacturing.

Direct Materials

Raw materials that are directly traceable to the production of specific goods or services and are an integral part of the finished product.