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Starlight Movies Markets Its DVDs and Blu-Rays Online

question 227

Multiple Choice

Starlight Movies markets its DVDs and Blu-rays online. Recently, Starlight adopted a new program that offers their current customers free rentals if they encourage their friends to visit Starlight's website. What does this promotional program represent?


Definitions:

Acquiring a New Customer

The process businesses undergo to gain additional customers or clients who have not previously purchased from the business.

Business Friendship

A relationship between colleagues or professional contacts that combines elements of friendship and business.

Personal Friendship

Personal friendship involves a mutual bond between people who share interests and affection not necessarily based on business or professional interests.

Unsalable Goods

Products that cannot be sold due to being outdated, damaged, or otherwise not meeting the market's standards.

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