AutoPROS Uses Its Website to Target Car Parts Stores and Car

question 248

Multiple Choice

AutoPROS uses its website to target car parts stores and car owners and tell them of the benefits of using their long-lasting spark plugs. What strategy is AutoPROS using?

• A) dialogue strategy
• B) word-of-mouth strategy
• C) push and pull strategies
• D) product placement strategy

---

Definitions:

Ovum

A mature female reproductive cell, especially of a human or other animal, which can fuse with a male gamete in sexual reproduction.

Sperm

Male reproductive cells or gametes involved in sexual reproduction, which can fertilize female gametes (ova) to produce offspring.

Embryonic Period

Occurs from about 2 to 8 weeks after pregnancy, in which rapid structural development takes place.

Blastocyst

A stage of early embryonic development in mammals, characterized by a spherical structure with an outer layer of cells and a fluid-filled cavity.