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Jose is a salesperson for a firm that sells and leases heavy construction equipment. This equipment is very expensive, and is highly specialized. Jose spends a great deal of time learning about potential customers' needs, then locates exact specifications of equipment offered by all the major producers in the industry. Armed with this information, Jose is able to identify the best equipment for each job. Jose has completed the preapproach stage of the selling process.
Statistically Significant
A result is statistically significant when it is unlikely to have occurred by chance alone, according to a predefined threshold in a statistical test.
Sample Groups
Selected groups of individuals from a larger population used in research to represent and draw conclusions about the whole population.
Chance Variation
Random fluctuations in data or characteristics within or across populations due to unpredictable causes.
Gender Stereotypes
Widely held beliefs about the characteristics, attributes, and behaviors deemed appropriate for individuals based solely on their gender.
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