Jill Wants to Start Her Own Business, but Knows Little

question 234

Multiple Choice

Jill wants to start her own business, but knows little about how to set up an accounting system or interpret financial information. "I'm not worried about accounting," she tells her friends. "I'll just hire a part-time bookkeeper to handle all that type of stuff, and focus my attention on what I like-finding ways to satisfy my customers." Which of the following is the best response to Jill's comments?

• A) Fine. Just make sure the bookkeeper you hire knows how to use a database, since this type of software is the heart of any efficient accounting system.
• B) Although you can hire someone to keep your books, you'll still need to know how to read, understand, and interpret basic accounting reports in order to make good business decisions.
• C) Most entrepreneurs would agree with your opinion. The work done by accountants is mainly clerical in nature, so time spent by business owners on accounting tends to take them away from more important tasks.
• D) You have a good plan. Only managers of large firms require knowledge of accounting. Owners and managers of small businesses can easily get by with just a part-time bookkeeper.

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Definitions:

Counterfactual Thinking

The process of mentally creating alternative versions of actual events to imagine what might have been.

Schema-Inconsistent Information

Information that does not match existing cognitive schemas, often leading to surprise or reevaluation.

Salient

Something that stands out conspicuously or is most noticeable or important.

Cognitive Resources

The mental abilities and capacities that individuals can utilize for thinking, reasoning, and problem-solving.