Which of the Following Helps Explain the Popularity of Infomercials

question 158

Multiple Choice

Which of the following helps explain the popularity of infomercials?

• A) The interactive nature of the presentation
• B) The ability to clearly demonstrate the product's benefits
• C) The use of an inexperienced salesperson who is believable
• D) The impact of favorable government testimonials on potential buyers

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Definitions:

Style Of Life

A unique character structure or pattern of personal behaviors and characteristics by which each of us strives for perfection. Basic styles of life include the dominant, getting, avoiding, and socially useful types.

Complex

To Jung, a core or pattern of emotions, memories, perceptions, and wishes in the personal unconscious organized around a common theme, such as power or status.

Inferiority Complex

A condition that develops when a person is unable to compensate for normal inferiority feelings.

Organic Inferiority

A term used in Adlerian psychology to describe a perceived or actual physical limitation, which an individual may compensate for by developing certain skills or behaviors.