The Purpose of Institutional Advertising Is to Create an Attractive

question 23

True/False

The purpose of institutional advertising is to create an attractive image for an organization.

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Definitions:

Environmental Benefits

The positive effects on the natural environment from certain actions, policies, or products, such as air and water quality improvement and biodiversity conservation.

Environmental Spin

The practice of presenting products, activities, or policies as more environmentally friendly than they actually are, often to mislead or manipulate public perception.

Recognizing Need

The initial step in the decision-making process, involving the realization that a difference exists between a current state and a desired state.

Social Responsibility

The obligation of individuals, organizations, or businesses to act in a way that benefits society at large, considering the impact of their actions on environmental, ethical, and societal factors.