Examlex
While testimonials effectively promote products to new customers, they are not effective in reaching existing customers.
Forecasting
The process of making predictions about future events or trends based on historical data and analysis.
Planning
The process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goals.
Standard Costs
Standard costs are the estimated costs associated with the production of goods or services, used for budgeting and performance evaluation.
Actual Costs
Actual costs are the expenses that have been incurred or the true amount of money spent on a project, product, or activity.
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