________ Refers to the Face-To-Face Presentation and Promotion of Goods

question 56

Multiple Choice

________ refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services.

• A) Word-of-mouth promotion
• B) Personal selling
• C) Public relations
• D) Internal marketing

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Definitions:

DRO

A behavior modification strategy that involves delivering reinforcement only when a specific undesired behavior has not occurred during a designated period.

DRA

Differential Reinforcement of Alternative behavior, a technique used to encourage positive behaviors while extinguishing undesired ones by reinforcing an alternative action.

DRO Reset Schedule

A DRO schedule that involves resetting the interval every time the inappropriate target behavior occurs.

Reinforcement

In behavioral psychology, a process by which a behavior is strengthened or increased through the addition of a stimulus following the behavior.