The Strategy of Directing Advertising and Sales Promotion Toward Consumers

question 171

Multiple Choice

The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

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Definitions:

Seafloor

Oceanic bedrock covered by marine sediments, featuring underwater landforms such as valleys, volcanoes, and ridges.

Coastline

The coastline is the area where land meets the sea, characterized by its shape and features influenced by various geological processes.

Shoreline

The boundary line between land and a body of water.

Waves

Oscillations that travel through water caused by the wind on the surface, resulting in a rise and fall motion.