According to the Huntington Set of Clusters, a Class Is

question 35

True/False

According to the Huntington set of clusters, a class is the highest cultural grouping of people and the broadest level of cultural identity people have.

---

Definitions:

Evoked Set

A group of relevant brands or products that a consumer recalls from memory when making a purchasing decision.

Evaluative Criteria

The standards or benchmarks that consumers use to compare different products or services before making a purchasing decision.

Running Shoe

A type of footwear specifically designed to improve comfort and performance during running.

Institutional Market

A market segment consisting of large organizations such as hospitals, schools, and government agencies that procure goods or services in substantial quantities.