Joel Was Planning a New Product Launch

question 230

Multiple Choice

Joel was planning a new product launch. He knew that the art department was ready to work on the promotional pieces now, but they couldn't start until the marketing strategy group established the price point and the purchasing department obtained the paper needed to design the promotional piece. Establishing price points would take about a week and was dependent on manufacturing getting the costs to the marketing strategy group. This was expected a week from today. The purchasing group indicated the paper could be obtained locally the same day it was requested. Assuming things go as planned and based on this information, which of the following tasks could be as much as a week late without jeopardizing the deadline for the entire project?

• A) Marketing strategy's determination of the price point
• B) Manufacturing's determination of the costs
• C) Purchasing obtaining the paper
• D) The art department taking a month-long vacation

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Definitions:

Social Shopping Experience

A blend of social media and e-commerce where users can shop for products through social networking sites or engage in shopping as a social activity online.

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or the Internet.

Consumer Privacy

The rights and measures to protect an individual's personal information from being disclosed without consent.

Ethical Guidelines

Standards of behavior and practices considered morally right and professionally acceptable in a specific context.