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Mass Customization Is a Strategy of Convincing Customers to Choose

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True/False

Mass customization is a strategy of convincing customers to choose from a relatively small number of alternatives in order to achieve the efficiencies of mass production.

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Definitions:

Analogue

A thing or concept that is similar or comparable to another in significant respects, often used in scientific, technical, or mathematical contexts.

Case Study

An in-depth analysis or examination of a single individual, group, or event to explore or illustrate broader principles.

Case Study

An in-depth analysis of an individual, group, or event to explore causal relationships within real-life contexts.

Little Hans

A case study by Sigmund Freud about a boy experiencing a phobia, used to explore the psychoanalytic theory of development.

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