Whenever Available, Marketers Should Rely Exclusively on Primary Data Because

question 118

True/False

Whenever available, marketers should rely exclusively on primary data because it is much more accurate than secondary data.

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Definitions:

Productivity

The measure of efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs.

Company Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business.

Business Strategy

A plan of action designed to achieve a set of objectives and gain a competitive advantage in the market.

Selection Process

The series of steps employed by an organization to evaluate and choose the best candidates for a particular job.