Examlex
Fast-food organizations must constantly monitor all sources of information for new-product ideas.
Effective Research
The process of systematically investigating a subject to discover or revise facts, theories, applications, etc., using rigorous methods to yield reliable results.
Locating Data
Locating data involves finding and gathering specific information needed for analysis or decision-making from various sources.
Applying Findings
The process of using the results or conclusions from research or analysis to make decisions or take action.
Persuasive Recommendations
Suggestions intended to convince others to take a particular course of action or adopt specific viewpoints.
Q32: New-product failures are most often caused by
Q42: The marketing process includes decisions about the
Q86: Creating a positive brand image by using
Q89: The best strategy for brand name manufacturers
Q99: One fact that marketers must keep in
Q142: Which of the following statements about marketing
Q227: Suppose that eight bakeries each tried to
Q241: Marketers are concerned with selling goods and
Q259: An increase in energy prices would encourage
Q284: Creative product differentiation can enable a small