The Purpose of Market Segmentation Is to Identify the Features

question 182

True/False

The purpose of market segmentation is to identify the features of a product that will appeal to as many customers as possible.

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Definitions:

Privacy Act Of 1974

A United States federal law that establishes a Code of Fair Information Practice to regulate the collection, maintenance, use, and dissemination of personal information by federal agencies.

Written Consent

Formal approval of an action or decision, documented in writing.

Substantive

Relating to the essential substance or elements of a thing; concerning the merits of a case, as opposed to procedural aspects.

Procedural Rules

Guidelines or protocols established to dictate the process by which legal proceedings or governmental policies are carried out.