Which of the Following Is Considered a Step in the Marketing

question 26

Multiple Choice

Which of the following is considered a step in the marketing research process?

• A) Designing a product to meet the need based on research
• B) Defining the question and determining the present situation
• C) Planning for product modifications and test advertising
• D) Setting the price for a product

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Definitions:

Meaningful Units

Fundamental components of language or information that carry significance and help in understanding the whole.

George Miller

A psychologist best known for his theory that the average number of objects an individual can hold in short-term memory is 7 ± 2.

Magic Number

A concept in cognitive science referring to the short-term memory capacity of about seven items (plus or minus two).

Auditory Traces

Memory traces of auditory information that are believed to persist in the brain for a brief period after the auditory stimulus has ended.