Which of the Following Correctly Identifies the Motivation of Firms

question 136

Multiple Choice

Which of the following correctly identifies the motivation of firms using a market segmentation strategy?

• A) Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.
• B) This strategy enables a firm to identify common traits in different consumer groups.
• C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
• D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.

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Definitions:

Managerial

Pertaining to the activities, responsibilities, and skills of managers in an organization, focusing on effective planning, organizing, leading, and controlling.

Financial Accounting

The field of accounting focused on the summary, analysis, and reporting of financial transactions pertaining to a business.

Qualitative Data

Non-numerical information that describes characteristics, attributes, or properties of objects, people, or events.

Timeframe

A specific period of time in which something is supposed to happen or tasks are expected to be completed.