As a Marketing Manager for Kitch-It-Tools, Jim Is Frustrated with the Way

question 214

Multiple Choice

As a marketing manager for Kitch-It-Tools, Jim is frustrated with the way his organization markets their kitchen utensils. Currently Kitch-It-Tools utilizes a strategy aimed towards the largest possible number of people, relying heavily on television and radio advertising. Jim complains that the firm is not listening to its customers and is in danger of losing many of them to firms that create a personal dialogue with their buyers. Presently Kitch-It-Tools practices:

• A) a constant change strategy.
• B) relationship marketing.
• C) mass marketing.
• D) market segmentation.

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Definitions:

Dominion of New England

An administrative union of English colonies in North America (1686–1689), including New England and later New York and New Jersey, created by King James II to tighten control over colonial affairs.

Bacon's Rebellion

A 1676 uprising in the Virginia Colony, led by Nathaniel Bacon, which was fueled by discontent among frontiersmen with colonial policies toward Native Americans and governance.

Native American Territory

Areas historically set aside within the United States for the use and residence of Native American tribes and nations.

Indentured Servants

Individuals who agreed to work for a specific number of years in exchange for passage to America, room, board, and freedom dues.