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A Channel of Distribution Consists of the Marketing Intermediaries Who

question 202

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A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.


Definitions:

Credible

Being believable or worthy of trust based on evidence or reasoning.

Central Route

A method of persuasion that involves deep thinking and the logical processing of information, leading to lasting attitude change.

Persuasion

The act of convincing others to change their mind or take a certain action through effective communication or argumentation.

Long Lasting

Refers to something that endures or persists over a long period of time without significant degradation or loss of quality.

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