Examlex
The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.
Q123: Sales promotion programs can be used as
Q154: To be successful, salespeople find that their
Q184: Once the final customer has taken title
Q219: A major advantage of direct marketing is
Q220: Which of the following would be the
Q258: As one of the tools included in
Q284: A key way for traditional retailers to
Q286: The use of multiple modes of transportation
Q310: Brand association is the linking of a
Q321: A brand that has been given exclusive