With the Current Emphasis on Product Development, Pricing, Branding, and Promotion

question 65

True/False

With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

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Definitions:

Selling Process

A series of steps followed by a salesperson to facilitate the purchase of a product or service by a customer.

Prospecting

The process of identifying potential customers, clients, or buyers for a business's products or services.

Strategy

A plan of action designed to achieve a long-term or overall aim.