Which of the Following Statements Identifies a Key Advantage of Direct

question 418

Multiple Choice

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

• A) enables salespeople to close a non-refundable sale in the customer's home or place of work.
• B) allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
• C) is popular with consumers because it is so convenient to shop from home or work.
• D) creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

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Definitions:

Coca-Cola

A multinational beverage corporation known for its flagship product, a carbonated soft drink called Coca-Cola.

Peter Lynch

An acclaimed former mutual fund manager, known for his tenure at Fidelity Magellan Fund and authoring several key investment strategy books.

Mature Industries

Industries that have experienced long-term growth and are characterized by slow or no growth, stable revenues, and little innovation.

Auto Manufacturing

The process of producing vehicles through the combination of parts, components, and assembly techniques in a factory.