Which of the Following Statements About Marketing Intermediaries Is True

question 67

Multiple Choice

Which of the following statements about marketing intermediaries is true?

• A) All channels of distribution must contain at least one marketing intermediary.
• B) Marketing intermediaries and their functions can be eliminated.
• C) Marketing intermediaries survive because they can perform marketing functions faster and more cheaply than producers and consumers.
• D) The costs added to products by marketing intermediaries usually exceed the value they add to products.

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Definitions:

Communication Networks

A framework for how messages are transmitted and received within an organization, encompassing various modes and channels of communication.

Formal

Pertaining to or following established rules, procedures, or conventions, often in an institutional or official context.

Informal

Characterized by a relaxed, unofficial, or casual manner, not bound by formal rules, procedures, or etiquette.

Active Listening

The practice of paying close attention to a speaker's words, tone of voice, and body language to fully understand the communicated message.