The Characteristic That All Forms of Direct Marketing Have in Common

question 71

Multiple Choice

The characteristic that all forms of direct marketing have in common is that they

• A) are carried out by agents or brokers.
• B) involve face-to-face or teleconferencing sessions with the customer.
• C) include some type of activity that directly links manufacturers to the ultimate consumer.
• D) make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

---

Definitions:

Validity

The quality of being logically or factually sound; in logic, it refers to an argument where the conclusion logically follows from the premises.

Validity Rules

Refer to the principles or criteria used to determine whether arguments or reasoning processes are logically sound.

Fallacy

A flawed argument that uses poor reasoning or logical errors.

Major Premise

The first principle or statement in a deductive argument from which a conclusion is derived.