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Northern Lights Electronics Just Completed Plans to Distribute Its New

question 309

Multiple Choice

Northern Lights Electronics just completed plans to distribute its new touch monitor screen.The product has several unique features that differentiate it from competitor products.The marketing team plans to begin a roll-out with ____________ to only one traditional retailer for the first two months.This strategy will give consumers the perception of the product's stand-out personality and increase demand.Marketing will proceed with _______________ for the next four months,where it plans to distribute to three other retailers,as well.For the last six months of the year,it will initiate distribution agreements with discount retailers and online retailers,and any other electronics store that wants to carry it.The marketing team is confident that the monitor will cycle through the first three stages of its product life cycle quickly.As the monitor reaches maturity during the second half of its first year in the market,it is good strategy to proceed with _____________,as described above.

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Cocaine

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